IEEE S.F. Bay Area Council e-GRID's
BayAreaTech

Technology & Networking in Silicon Valley & the SF Bay Area: Upcoming Meetings, Courses and Conferences

October 19, 2011

Seminar: Marketing Collateral for Consultants: Linkedin, Twitter, and Case Studies

by @ 8:49 am. Filed under ALL, Communications, Computers/Software, Electronics Design, Engineering Mgmt
 

FRIDAY October 28, 2011
SCV Consultants’ Network of Silicon Valley
Speaker: Allen Peterson, Certified Management Consultant (CMC)
Time: Registration and bagels at 8:30 AM; Presentation from 9:00 AM – 12:30 PM
Cost: $30 for IEEE members, $40 for non-members
Place: Cogswell Polytechnical College, 1175 Bordeaux Drive, Sunnyvale
RSVP: from the website
Web: www.eventbee.com/v/ieeecnsvcpp1028/t/egrid

There are a few basic pieces of marketing collateral, in addition to a web site, that are very important to building visibility and credibility for the engineering consultant. These will be described, along with examples:
– Marketing collateral defined
– Key attributes of quality, persuasive marketing collateral
– Personal Profile – Resumes, CVs, LinkedIn Public Profiles
– Solution Profile – How you help clients
– Case Studies/White Papers
– Code of Ethics/Certification
Since the last IEEE-CNSV/CPP presentation given by Al Peterson well over a year ago, several facets of marketing collateral have changed. Twitter has become far more popular for business use, and Linkedin has become more wide spread in the business-social community.
In this talk, Al will walk us through how to best take advantage of these and other collateral for marketing our small engineering consultant businesses.
What you will learn:
– When and how to use marketing collateral – personal profiles, solution profiles, case studies, code of ethics, certification, etc.
– When and how to use Linkedin and Twitter as part of your collateral
– How good collateral builds your visibility, credibility and value
– How to develop quality, persuasive collateral
– Complete a brief Seminar Workbook that will outline your target client, their reasons to buy, your differentiation, and your personal profile

Comments are closed.

[IEEE S.F. Bay Area Council - www.e-grid.net] [powered by WordPress .]

SF Bay Area Council

Categories

  • 5G (2)
  • ALL (4,702)
  • Antennas & Propagation (5)
  • BioEngineering (675)
  • Blogroll (33)
  • Circuits (16)
  • Communications (1,862)
  • Computers/Software (1,777)
  • Consumer Electronics (103)
  • Control Systems (23)
  • Electrical/Power (1,284)
  • Electronics Design (2,774)
  • Employment (4)
  • Employment opportunities (7)
  • Engineering Mgmt (1,819)
  • Green energy (48)
  • History (7)
  • Industrial Applications (91)
  • Information Theory (13)
  • Instrument and Measurement (1)
  • Magnetics (30)
  • Microwave (8)
  • NanoEngineering (876)
  • Optics/Displays (969)
  • Photonics (31)
  • PhotoVoltaics (4)
  • Product Safety (25)
  • Reliability (37)
  • Robotics and Automation (19)
  • Semiconductors (1,847)
  • Signal Processing (138)
  • Vehicular Technology (16)
  • Women in Engineering (8)
  • Young Professionals (5)
  •  

    Support our advertisers:

    Visit our
    GRID MARKETPLACE

    Enabling Javascript allows us to show you upcoming conferences in this column.

    For the Firefox browser, select Tools/Options/Content and select "Enable Javascript".

    If you are using Microsoft Internet Explorer you may need to click on the yellow bar above and select 'Allow Blocked Content'. You must then click 'Yes' on the following security warning.

    archives:

    December 2018
    S M T W T F S
    « May    
     1
    2345678
    9101112131415
    16171819202122
    23242526272829
    3031  

    View in Google Calendar

    search blog:


    SUBSCRIBE: Get the e-GRID twice a month by email - upcoming IEEE SF Bay Area meetings, conferences.

    RSS Feed Subscribe to our RSS Feed.

    PUBLICIZE your event to IEEE's membership.


    general links:

    22 queries. 0.610 seconds