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May 29, 2008

Mtg: On Writing a Technical Book

by @ 5:36 am. Filed under ALL, Communications, Computers/Software, Electronics Design, Engineering Mgmt

SCV Consultants’ Network of Silicon Valley
Speaker: Tom Coughlin, Coughlin Associates
Time: Networking at 6:30 PM, dinner at 7:00 PM, presentation at 8:00 PM
Cost: $20
Place: I Restaurant (Chinese), 20007 Stevens Creek Blvd (at Blaney Ave), Cupertino
RSVP: Use PayPal (through website), or mail a check and send an email RSVP

Just as many technologies converged to make magnetic disk drives ubiquitous, a similar but much more accelerated process has happened with the use of flash memory in the overwhelming success of today’s consumer electronics (CE) devices. This success is best exemplified by the Apple iPod. Tom Coughlin’s book Digital Storage in Consumer Electronics: The Essential Guide presents the technical details behind the myriad kinds of storage technology used in today’s CE devices, including flash memory and optical storage.

Tom’s book was recently published by Newnes Press, a division of Elsevier. Being an author or editor of a published technical book by a respectable publishing house probably won’t get you on the New York Times best seller list or make you rich. However, a published book can be a great addition to your consulting marketing, and is also very satisfying personally.

Tom will discuss what motivated him to write the book, how he choose his topic, how he found a publisher, how he organized the book, and how he found reviewers and help in gathering information and checking for errors. He will also talk about how he was able to actually finish writing the book, including the processes he went through with his publishers, and what he and his publisher have been doing to publicize it. Tom will also present technical information about the most popular storage technologies used in today’s CE devices.

This presentation will be of interest to anyone who has either tried to write or thought about writing a technical book. The author’s personal experiences will be used to provide suggestions for other authors or would-be authors on what a book is good for, how to actually finish it, and how to use it to further your consulting practice.

Tom will be bringing some copies of his book to sell and autograph.


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