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October 27, 2014

Mtg: IP and Open Source: Making the Conflict Constructive

by @ 2:06 pm. Filed under ALL, Computers/Software, Electronics Design, Engineering Mgmt, Semiconductors

TUESDAY November 11, 2014
SCV Women in Engineering
– protecting innovation, specific contribution, benefits, promotion …
Speaker: Victoria (Vicki) Mitchell, Director of SoC Software Engineering, Altera
Time: Networking and light lunch at 11:30 AM; Presentation at 12:00 PM
Cost: none (lunch provided by Altera)
Place: Altera Corp Building 3,, 101 Innovation Dr, San Jose
RSVP: from website

Altera, like many others, contributes to the open source community to enable software such as the Linux kernel to run on our SoCFPGA platform.  Altera’s contributions include improvements to the general kernel and devices, as well as new SoCFPGA-specific functions such as FPGA Management.  By nature, these improvements benefit everybody — Altera, our customers, and our competitors.  This presentation helps answer the question, “How does a technology company protect innovation yet still differentiate to win in an open source world?”
We have reviewed several examples of strategies and behaviors for managing open source software.   The strategies come from three distinct hardware platforms: Soft processor IP, embedded FPGA SoCs, and stand-alone SoCs such as i.MX and OMAP.  Key components of leadership are identified, and the steps a hardware vendor can take to establish such leadership are explained.  An example of how these specific strategies were applied in a recent Altera contribution to the open source community is included.  We also share how open source contributions can be promoted in the market, as well as some tips to help overcome the technical and legal challenges, with the ultimate goal of making everyone a winner in the open source community.


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