IEEE S.F. Bay Area Council e-GRID's
BayAreaTech

WEDNESDAY February 25, 2015
SCV MEMS and Sensors Chapter
– strategy, real value, commercialization, customer design-in …
Speaker: Steve Nasiri, Nasiri Ventures LLC, Nasiri Foundation
Time: Networking and pizza at 7:15 PM; Presentation at 7:45 PM
Cost: $5 donation for food
Place: Texas Instruments Building E Conference Center, 2900 Semiconductor Dr., Santa Clara
RSVP: not required
Web: sites.ieee.org/scv-mems

Mobile and wearable markets along with the internet-of-things have presented large market opportunities for emergence of many MEMS startup companies.  However, these markets can be very slow in adoption of new products or features unless there is real value or competitive advantages.  Realizing the market dynamics and differentiating between market drivers and market followers is crucial to resource constrained start-up companies.  It is also important for startups to recognize challenges and time required with design and development, commercialization, and customer design-in cycle which often time are under estimated or ignored. Start-ups tend to focus most of their efforts on delivering the first working demo while neglecting crucial tasks for commercialization.  This has been one of the main reasons for many false starts by EMS start-up companies and leading early failures or longer than expected time to revenue.
This talk addresses the topics presented above and also provides a case study for InvenSense from its startup phase in 2003 to its IPO in 2011.  We will review the companyâ??s strategy for developing a new class of consumer MEMS motion processing solutions based on all new and disruptive fabrication platforms.