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July 17, 2008

Mtg: Past and Future of Digital Watermarking

by @ 4:31 pm. Filed under ALL, Communications, Computers/Software, Electronics Design, Engineering Mgmt, Optics/Displays
 

MONDAY September 22, 2008 (new date — was 9/15)
SCV Signal Processing Chapter
Speaker: Ton Kalker, Mobile and Media Systems Lab, HP Labs
Time: Fast Food & drinks at 6:30 PM; Presentation at 7:00 PM
Cost: $2 Donation Recommended towards Refreshments
Place: National Semiconductor, north end of Building E, 2900 Semiconductor Dr., Santa Clara
RSVP: not required
Web: ewh.ieee.org/r6/scv/sps

The term ‘Digital Watermarking’ refers to methods and techniques for adding auxiliary data to multimedia signals. In the mid nineties, digital watermarking was heralded as the solution for all copyright and copy protection issues: in one form or another the opening paragraph of many papers contained the reasoning ‘copyright protection is important, therefore we need watermarking’. However today, more than 10 years later, we find very few actually deployed applications of digital watermarking. In this talk we will try to explain why digital watermarking has not lived up to its expectations, as well as making an educated guess about what the future of digital watermarking will be.

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