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October 16, 2008

Mtg: Ten Business Books in One Hour for the Busy High-Tech Executive

by @ 9:35 am. Filed under ALL, BioEngineering, Communications, Computers/Software, Engineering Mgmt, NanoEngineering
 

THURSDAY November 6, 2008
SCV Technology Management Chapter
Speaker: Sean Murphy
Time: Guided Networking at 6:30 PM; Dinner at 7:15 PM; Presentation at 7:45 PM
Cost: $25 for IEEE member, $30 for non member (plus $5 without reservation)
Place: Ramada Inn, 1217 Wildwood Ave, Sunnyvale
RSVP: from the website, to specify meal choice
Web: www.ieee-scv-ems.org

Spend an hour and leave with a summary of key business insights and some rules of thumb for successful innovation in Silicon Valley. ? You might even identify one or two books that you havenâ??t read that will be worth your time. ? Sean will cover ten books that form the basis for conventional wisdom in Silicon Valley. ? They provide the terms, the metaphors, the parables â?? in short the language â?? that successful businesses use to develop their plans and monitor their execution. ? Some of these books are old, but still provide succinct guidelines for adoption decisions organizations have to make when deploying or introducing new technology.

Authors like Clayton Christensen, Geoffrey Moore, Peter Drucker, and William Davidow provide a strategic framework for high technology business; they explain how the world works. ? Steve Blankâ??s â??Four Steps to the Epiphany???, Doug Hallâ??s â??Jumpstart Your Business Brain??? and Michael Gerberâ??s â??E-Myths Revisited??? offer valuable perspectives on business; they explain how teams need to view the world. Finally, Peter Cialdini, Al Ries and Jack Trout offer useful insights and rules of thumb for how to influence and act as a change agent both within a company and externally.

? Guided Networking.

Prior to dinner and the presentation there will be guided networking on high tech business, for all to get to know each other and to become acquainted with the night’s meeting theme.

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