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"It's Daejeon" is
the brand slogan of Daejeon, developed as a means of implementing the city's
management strategy in the face of the 21st Century, an era marked by the
competition of images, going beyond the international competition era. This
slogan was developed to build the image of Daejeon, centered on culture,
economy and science, as a brand and to increase the awareness of the city by
differentiating it against other cities.
"It's Daejeon" is an exclamatory praise of Daejeon as the city with
the highest quality of life. "It's" refers to the city where life
is fun and rich, and it symbolizes a city of tradition and diverse cultures,
and it is also the acronym for the futuristic city, centered on Science &
Technology. Moreover, it symbolizes the hub of the latest science and
technology. Daejeon's diverse geography, and humanity, economy, society and
cultural assets are developed with the basic concept of the "Variety of Daejeon".
The word mark of the brand slogan is a free and energetic font that expresses
the image of the city in the future, and the city of diversity in a fun and
trendy sense. This is an attempt to cast away an authoritative and
conservative attitude, and to ensure that Daejeon can appeal as a friendly
and fun place to the people in the world. Through the application of diverse
colors, it is possible to gain a sensible communication effect with a soft
and comfortable feel as in the case of blooming flowers. Overall, Daejeon is
expressed as a nature-friendly city, a city of rich cultures, and the image
of a future city that is paving the road of tomorrow. (Excerpts from http://www.metro.daejeon.kr/english
)
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