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IEEE Virginia Mountain Section

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Thursday, November 15, 2012 in Roanoke

Spouse night! Bring a spouse - hors d'oeuvres and a cash bar in the banquet room.

Transforming an Industry:
How PixelOptics is redefining the way people see

photo courtesy Business Wire

Presented by: Mr. Brett Craig
CEO, President and Board Member of PixelOptics


PixelOptics, the developer of the world's first and only electronic focusing eyewear (branded as emPower!) has gained global recognition for their focus on "transformation innovation" in vision care. Attempting to change an industry has required the collective effort of an impressive team of leading scientists, industry professionals, business leaders and financial partners from around the globe to make their vision a reality. Brett Craig, President and CEO of PixelOptics, will share his insights about what it takes to transform an industry and how PixelOptics is redefining the way people see.

Link to NY Times Article, February 12, 2011

Discussion Points and Take-aways:

1. Hear how PixelOptics plans to transform an industry and how they have gained global media attention (CNN, MSNBC, Kelly and Regis).

2. Learn about how they received funding from world class financial partners.

3. Find out how PixelOptics was able to introduce 300 new patents.

4. Hear how PixelOptics had a breakthrough with a mainstream product in a growth market.


Mr. Brett Craig has over 14 years of experience in the vision care industry as a senior executive. Mr. Craig most recently served as the President and Chief Operating Officer of Transitions Optical, the world's largest photochromic lens company. During Mr. Craig's tenure, Transitions Optical experienced rapid commercial growth through new product introductions, global geographic expansion and strategic alliances.
Previous to his President and COO role, Mr. Craig served both as General Manager/Managing Director for Europe, Middle East and Africa and General Manager/Managing Director for Asia Pacific and Australia/New Zealand. Mr. Craig holds a Bachelor of Science from the University of Wisconsin - Madison and an M.B.A. from the Cox School of Business at Southern Methodist University in Dallas, Texas.

Meeting Details:

Thursday November 15, 2012
Social: 6:30 PM
Dinner: 7:00 PM
Talk: 8:00 PM
cost: Members & Guests $20.00, Students $10.00

Please let us know if you have any dietary restrictions (vegetarian, dairy or gluten allergy, etc)

Spouse Night

Hors d'oeuvres will be served during the social prior to the meal, and adult beverages will be available to those of legal age.

Directions to Holiday Inn Roanoke:

From I-81, take exit 143 onto I-581 South

Take exit 3W, Hershberger Road West, towards Home Depot.

Turn right at the first traffic light onto Ordway, and go past WDBJ7, Zaxbys and Big Lots. The Holiday Inn is on your right.


RSVP by 5 PM, Monday, Nov 13, 2012.
Please specify the number of attendees.

Joe Hartwell, or
John Dilley,
Continuing Education Credit Hours:

One Continuing Education Credit Hour will awarded to professional engineers (licensed in Virginia) who participate in the meeting. Please see Dr. David Livingston at the meeting to sign up for the credit.

Career Opportunities

Mr. Craig would like to inform our audience of the following opportunities at PixelOptics:

Product Reliability Engineer

Position Description

Key responsibilities

  • Developing optimal product qualification and reliability test plans for new product components and the end consumer final system. Correlation of reliability will include end user reliability criteria to the upstream component reliability through fault tree relationships and FMEA.
  • Ensure that reliability test methods and processes meet industry standards and customer requirements.
  • Develop and implement reliability metrics and goals to drive quality improvement efforts.
  • · Monitor and manage product reliability testing and environmental stress tests with suppliers and subcontractors.
  • Work with R&D, operations and supply chain to resolve on-going device related issues as well as reliability issues with products and components'
  • Issue reports on reliability results for key quality performance reporting
  • Work with test subcontractors and reliability test equipment providers to design and develop reliability test processes. Write and publish qualification reports.
  • Manage failure/reliability improvements activities.
  • Provide guidance to internal team and interface with customers regarding reliability questions or concerns.
  • Maintain close communications with supplier process engineering, supply management, operations and the R&D team.


  • 5+ years relevant work experience in reliability engineering electronic systems, semiconductor or otherwise is a must. Failure Analysis, product engineering, test engineering, or fab process engineering is preferred.
  • Expertise in HASS, HAST, and HASC life cycle testing development and the many aspects of the failure analysis associated with products systems.
  • Extensive hands-on experience with electronics reliability testing at a systems and/or component level. Experienced in reliability testing, statistical data analysis and reliability statistics.
  • Ability to effectively communicate and coordinate tasks with internal team and external subcontractors
  • Good team work in cross-functional teams. Willing to work in an entrepreneurial start-up environment.
  • Good communication skills. Experience working with international vendors and development partners preferred.

Education and experience

  • B.S. or equivalent in electrical engineering, semiconductor physics or similar field.
  • Experience in the field of electronics and/or optical industry technologies.
Director of Electronics Research and Development

Job Description

The Director of electronics research and development will manage and direct the activities within R&D that support existing and new product development in the application of electronics for advanced eyewear. Responsible for all electronic hardware and software development for existing and new product lines.

Duties and Responsibilities:

  • Manage a team of pure and applied scientists and engineers, programmers and analysts.
  • Work in synergy to arrive at commercially viable products.
  • Maintain the coordination that can create and sustain market demand for these products.
  • Initiate product testing in the markets properly and ascertain market receptivity and acceptance for the product.
  • Maintain the coordination with the Patent/IP Manager and other related people, ensuring to patent/trademark and properly protect the Company's interest as it relates to all new technologies.

Skills and Specifications:

  • Possess adequate understanding of technical innovation through R&D disciplines.
  • Experience in consumer electronics industry including wireless applications, smart phone, and other portable devices.
  • Knowledge and experience in embedded firmware and small form factor electronic systems.
  • Experience in product validation and documentation for hardware and software
  • Ability to hold product and trade secrets and to deal with intellectual property matters in accordance with company policies
  • Work with procurement group to assist in supply chain development and vendor qualification
  • Excellent technical and engineering skills
  • Excellent organizational, managerial and supervisory skills.

Education and Qualifications:

  • Minimum of a master's degree in the requisite sciences or engineering disciplines. Doctorate preferred
  • At least 10 years of past working experience in the development of consumer electronic products.
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The Virginia Mountain Section (VMS) of the IEEE has been serving members in the Southwest corner of the Commonwealth of Virginia since 1949.

We currently have two Student Branches in local universities and colleges:

  • Virginia Military Institute
  • Virginia Tech

and the VMS Consultants Network Affinity Group

The purpose of this Affinity Group is to share information concerning consulting opportunities, and to make a list of consultants and their areas of expertise available to potential employers.

Anyone wishing to be added to this group, or desiring more information should contact David Livingston,

Information about our Section, the Chapters, and material of interest to our members may be found by selecting items in the left column of this page.

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