In celebration of National Engineer’s Week, IBM and the IEEE Central Texas Section invite you to a presentation from Greg Truty, IBM's chief architect of its Mobile Platform. Mobile devices and mobile applications are presenting both an opportunity for enterprises to reach out to their customers and employees in ways like never before. However, with the opportunity that mobility affords as a new channel, it is stressing enterprises looking to build and define their own mobile strategies. This session will cover a bit on how mobile is transforming industries, providing new challenges that enterprise customers are having to cope with, and will introduce how IBM is helping customers be successful with enterprise mobility.