TMDS, the technology behind the widely commercialized DVI and HDMI interfaces, has been around since the late 90s.  When the technology was developed, there was great need for a simple, digital point-to-point high-bandwidth solution to connect displays to source devices.  Fast-forward to 2011, and we see that consumer requirements for connecting digital video around the house have grown dramatically and are very different.  We are now in a world where users have multiple digital displays and they want content to follow them – not locked in to one location.  A next-generation interface needs to address consumer demands for networking uncompressed video, audio, data and power throughout the home. That interface is here – DiiVA (The Digital Interactive Interface for Video & Audio).

Comprised of Changhong, Haier, Hisense, Konka, LG, Panda, Samsung, Skyworth, Sony, SVA, TCL and Synerchip, the DiiVA Consortium is committed to delivering the next-generation home entertainment architecture. DiiVA's combination of uncompressed video, a high-bandwidth bi-directional data channel, multiprotocol networking, and middleware and application layers drives mobile, PC and CE network convergence, enabling intuitive access to content and thereby maximizing the home entertainment experience.  This talk is aimed at industry professionals and technology enthusiasts who want to know more about the new DiiVA interface standard and understand how this technology will come to market in the near future.  For more information on DiiVA, please visit www.diiva.org.

Speaker

Steve Yum is the president of DiiVA Licensing, LLC, the licensing agent for the Digital Interactive Interface for Video & Audio™ specification.  In this role, Mr. Yum works closely with DiiVA consortium founders to drive business strategy and market awareness for DiiVA technology.  He is also responsible for DiiVA marketing initiatives, including evangelizing DiiVA to manufacturers, VARs, retailers and other participants of the home entertainment ecosystem.  Current DiiVA promoters include LG, Samsung, Sony and leading Chinese TV manufacturers Changhong, Haier, Hisense, Konka, Panda, Skyworth, SVA and TCL along with DiiVA IC provider Synerchip.

As Synerchip's head of marketing, Mr. Yum leads efforts to define market requirements, product definitions and usage cases around DiiVA ICs.  Previously,  Yum held marketing and business development roles at National Semiconductor and Silicon Image to drive standard interface technologies including HDMI, Serial ATA, DVI, DisplayPort, RSDS, PPDS and LVDS.  Yum received his Bachelors Degree in Economics at Stanford University and an MBA from the Haas School of Business at UC Berkeley.