The joint IEEE-NATEA conference on an emerging technology is aimed to provide IEEE and NATEA members with an inexpensive solid overview of a technology that may affect their work and careers in the near future. This annual conference series have been traditionally held at Stanford University on a Saturday.

This year's conference is entitled "Cloud Computing-the New Face of Computing-Promises and Challenges.?

Cloud Computing denotes the latest trend in application development for Internet services, relying on clouds of servers to handle tasks that used to be managed by individual machines. With Cloud Computing, developers take important services, such as email, calendars, and word processing, and host them entirely online, powered by a vast array (or cloud) of interdependent commodity servers. Cloud Computing presents advantages for organizations seeking to centralize the management of software and data storage, with guarantees on reliability and security for their users. Recently, we have seen many efforts of the commercialization of the cloud, such as Amazon's EC2/S3/SimpleDB, Google's App Engine, Microsoft's SQL Server data services and IBM's "Blue Cloud" service. At the same time, open source projects such as Hadoop and ZooKeeper offer various software components that are essential for building a cloud infrastructure. We hope to bring together eminent researchers and practitioners from key research labs, companies, and open source communities to give us a quick overview of cloud computing. In addition, these speakers will present their views on the opportunities and challenges of cloud computing, either from technology aspect or business aspect.

08:30-09:00 Registration

09:00-09:15 Opening Remarks, Organizers (IEEE CS, Stanford IEEE and NATEA)

09:15-10:00 Hamid Pirahesh, IBM Almaden Research, Keynote Talk, "Impact of Cloud Computing on Emerging Software System Architecture and Solutions"

10:00-10:45 Jimmy Lin, University of Maryland at College Park, "Scalable Text Processing with MapReduce"

10:45-11:00 Coffee Break

11:00-11:30 Jim Rivera, Salesforce.com, "Platform as a Service: Changing the Economics of Innovation"

11:30-12:00 Joydeep Sen Sarma and Ashish Thusoo, Facebook, "Hive: Datawarehousing and Analytics on Hadoop"

12:00-01:00 Lunch Break (light lunch will be provided by the conference)

01:00-01:30 Hairong Kuang, Yahoo, "Take an internal look at Hadoop"

01:30-02:00 Mano Marks, Google, "App Engine: Building a Scalable Web Application on Google's infrastructure"

02:00-02:30 Kevin Beyer, IBM Almaden Research, "Jaql: Querying JSON data on Hadoop"

02:30-02:45 Coffee Break

02:45-03:15 Mihai Budiu, Microsoft Research in Silicon Valley, "DryadLINQ - a language for data-parallel computation on computer clusters"

03:15-03:45 Jinesh Varia, Evangelist, Amazon Web Services, "Cloud Architectures - New way to design architectures by building it in the cloud"

On US-101 N (Going West)
- Take exit 402 for Embarcadero Rd
- Follow signs for Embarcadero Rd W/Stanford University and merge onto Embarcadero Rd
- Continue on Galvez St
- Arrive at Parking on Left (Past Stanford Stadium)
On US-101 S (Going East)
- Take exit 403 for University Ave
- Turn left at University Ave
- Continue on Palm Dr
- Turn left at Campus Drive E
- Turn left at Galvez St
- Immediately Arrive at Parking on Right
On I-280 N (Going West)
- Take the exit toward Palo Alto       
- Merge onto Page Mill Rd       
- Turn left at CR-G5 W (Junipero Serra Blvd)       
- Turn right at Stanford Ave       
- Turn left at Bowdoin St       
- Turn right at Campus Dr E       
- Turn right at Galvez St       
- Immediately Arrive at Parking on Right
On I-280 S (Going East)
- Take the Sand Hill Rd exit toward Menlo Park       
- Keep left at the fork, follow signs for Sand Hill Rd E and merge onto Sand Hill Rd       
- Turn right at Arboretum Rd       
- Turn right at Galvez St       
- Immediately Arrive at Parking on Right