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The Institute of Electrical and Electronics Engineers (IEEE) Engineering Management Chapter presents

 “Better” Is the Enemy of “Good Enough”: A product development perspective

 Frank Franczyk, P.Eng.
Persen Technologies Inc. (PERSENTECH)
7:00 p.m., Friday, June 2, 2006

Location: TR Labs, 135 Innovation Drive, Fort Garry (Smart Park), map below

During product development, decisions are made that influence a product’s specifications and end-user benefits. Such decisions are based on company decision-making criteria that are often technology-focused, so “better” can become the enemy of “good-enough” when continued product development consumes company resources and the company falls short of introducing its product to the market.

PERSENTECH developed Otto-Driving Companion (myottomate.com) with due consideration to technology and design tradeoffs, materials selection, and development time, and applied three consistent criteria along the way to control the development process according to market needs: the implementation had to be simple, easy-to-use, and affordable.

Establishing these criteria early on helped PERSENTECH to introduce a new product to the market in a timely fashion that met the requirements with an implementation that was good enough. Product enhancements continue through an iterative process, responding to market feedback and end-user experiences, allowing PERSENTECH to improve the end-user benefits of owning an Otto-Driving Companion.

This presentation will provide you with an overview of the product development journey and the kinds of decision-making alternatives faced to balance a “better” implementation with one that is “good enough.”

No Admission Fee

Confirm attendance to Dave Kemp FEIC

(204) 889-5979