Joint Event from IEEE (UKRI) Engineering Management/Professional Communications Chapter, and School of Management, Royal Holloway, University of London

Title: eTribal Business: The Online Community Revolution  
Speaker: Professor Robert V. Kozinets, York University, Toronto, Canada.

Date		Wednesday 12th November 2008
Time		12:30 pm (finishing by 1:45 pm)   
Venue		MX01 Moore Building Annexe, Royal Holloway, University of London, Egham, Surrey, TW20 0EX, UK
Maps		https://www.rhul.ac.uk/Shared/Maps/ (#12/13 on campus plan)

ABSTRACT	With online community involvement expanding from a mainstream activity into a natural part of consumers' existence, online consumer communities are having profound effects on brands, marketing, and business management in general.  In his presentation, Dublin City University Visiting Professor Robert V. Kozinets will explain the roots of these revolutionary changes, tracing the origins of online communities or, as he calls them, "e-tribes" and their seven core characteristics. Suggesting fundamental frameworks for management scholars who want to know the fundamentals of this new world of e-tribalized business, Professor Kozinets will answer questions such as: What are the three main uses of online communities in marketing? What effects do online communities have on brand and does online word-of-mouth work for a company or against a company?


BIOGRAPHY	 Robert V. Kozinets is the Associate Professor of Marketing at York University's Schulich School of Business in Toronto and Visiting Professor at Dublin City University. Professor Kozinets has extensive consulting and speaking experience with global corporations that include American Express, Nissan, Campbell's Soup, Merck, and eBay. His areas of research expertise include brands and brand loyalty management, innovation, consumer activism, entertainment and media consumption. He has written and published more than 50 articles and chapters on these topics. "Consumer Tribes", his co-edited volume was published by Elsevier in 2007 and Sage will publish his book "Netnography: Researching Cultures and Communities Online" in late 2009.
  
ORGANISERS	(1) School of Management, Royal Holloway, University of London, (2) IEEE UKRI Engineering Management and Professional Communications Joint Chapter (EMPC).
CONTACT		David Garrod, Email: David.Garrod@rhul.ac.uk Tel: 01784 414163
		Web: https://ewh.ieee.org/r8/ukri/em_pc/


Registration is not required, but please confirm attendance so we can estimate numbers.
Free admission, All are welcome !