Branding (presented to Region 3 Committee)
What is it?
Items that set Companies/Organizations Apart
- Logos
- Name
- Other Sub-Groups or Associated Companies
What Does the IEEE Have?
- Publishing Program - 30% of World's Literature on Electrical Engineering
- Periodicals, Books, Standards, Conference Proceedings and Electronic Products
- 36 Technical Societies and One Technical Council
- 10 Regions with approximately 300 Sections and many Student Branches
- Career Management Tools and Resource Materials
- Videos and Training Programs
- Other
Consulting Firm Contracted by IEEE
- Recommends Made at BOD Meeting
- Logo Changes - Eliminate the Kite and Right-Hand Rule Arrow
- IEEE - New Color - Bolder IEEE
- Uniform Look to IEEE Products and Conferences
- Societies and Technical Conferences Tied to IEEE Logo
- Broadening of the IEEE Membership beyond Electrotechnology
- Grades
- Requirements for Memberships
Conclusions
- None Reached at This Time
- Will Be Discussed at Future Board Meetings