September 1997 Volume 5 Number 9
The Orange County I
N D E P E N D E N T
The Voice of the Orange County IEEE Consultants Network (OCCN)
Editors Comments
Business Development Working Group
History and Growth of Quality Control Technologies
This is a special edition of the OCCN Independent. This newsletter usually is distributed to our members and others interested in technical consulting. However this edition is being circulated with a number of other technical societies newsletters. The OCCN would like to thank the American Society of Mechanical Engineers - OC, the American Institute of Chemical Engineers - OC, the Society of Women Engineers - OC, and the American Chemical Society - OC for their efforts to help distribute this special edition. As well as the members of other technical socities who have contributed time and effort.
Because this is a special edition we have focused the articles to explain what it takes to be a consultant and what the OCCN does in Orange County to help those who are consultants. We have also included our normal calendar of meetings. One of the keys to success as an engineering consultant is networking. We try to list as many meeting in our calendar as possible. If you know of a meeting that would be of interest to our members, tell us.
For those unfamiliar with the OCCN, I will briefly try to summarize the organization. The Orange County IEEE Consultants Network (OCCN) is part of the Institute of Electrical Engineers Alliance of IEEE Consultants Networks (AICN). But the OCCN is not just for electrical engineers. It is for every kind of consultant. In fact, it is for everyone who is interested in being a consultant, or doing business on the side, or taking responsibility for their own career.
OCCN is cross disciplinary. OCCN serves the needs all independent technical professionals have in common. OCCN provides an excellent forum for networking. Programs are largely devoted to sharing ideas on how to market, sell and develop business. OCCN helps independent professionals create the technical support network large companies provide their employees internally.
We hope you enjoy the articles in this edition. For an overview of our working groups see page 3. We have three active working groups: Marketing, Internet and Business Development. For information on "Being in Business for Yourself" see the article by Andy Cutler on page 4. Find out about our monthly "In-Depth" sessions with a summary of last months session by Michal L Peri on page 3. For those who want to start their own business and maybe develop/sell a product the IEEE network for Entrepreneurs may help you get started.
We invite you to attend any of our meetings. If this is your first copy of the Independent and you want to continue to receive our newsletter please fill out the information card on page 6 and send it back to me.
Mike Bryant - m.w.bryant@ieee.org - (714) 597-0280.
The IEEE Network for Entrepreneurs.
Topic: Buying and Selling a High Tech Business
Speaker: Bill Reinis, American Business Advisors
When: Thursday, Sep 18th, Social: 6:30pm - Dinner: 7:00pm - Presentation: 7:45pm
Where: Jolly Roger Inn, 640 W. Katella Avenue (west of Harbor), Anaheim.
Contact: Nick Smith (714) 978-3719 - smithx@ix.netcom.com
Please call for dinner reservations
OCCN Breakfast Meeting
Topic: Network discussions on professional and other issues.
When: Friday, Sep 19th, 8:00 a.m. - 11:00 a.m.
Where: Jolly Roger Restaurant, Dyer Road/Barranca Pkwy @ 55 frwy, Irvine.
Contact: Ed Carl - (714) 552-1244 e.carl@ieee.org
OCCN Promotions Committee
Topic: Planning meeting for OCCN promotional activities
When: Saturday, Sep 20th, 8:30 a.m. <before Gen. Mtg.>
Where: UCI Engineering Gateway Bld. - Room 3311
Contact: Harry Staubs - (310) 430-3734 - Harry_L_Staubs@lamg.com
OCCN GENERAL MEETINGPurpose: NETWORKING!
Establish new contacts and renew old ones; new relationships; needs & leads; and more.When: Saturday, Sep 20th, - 9:30 to 12:30 p.m. <3rd Saturday>
Where: UCI Engineering Gateway Bldg. - Room 3311
Notes: Remember to bring business cards; Resumes or company brochures may always be displayed on our table. Lunch delivery available.
Contact: Ed Carl (714) 552-1244
Topic: "Intellectual Property for the Technically Oriented"
Speaker: Robert Schaap, Esq.
When: Saturday, Sep 20th, - 1:30 - 3:00 p.m. <after General Meeting>
Where: UCI Engineering Gateway Bldg. - Room 3311
Contact: Ron Stein - (714) 457-9035 - rstein@ptsstaffing.com
Topic: Interactive use of the Internet and discussions on using "The Net"
When: Saturday, Sep 27th, - 9:30-12:00.noon <4th Saturday>
Where: UCI Computer Science/Engineering Bldg., Room 135
Contact: Steve Maher - (714) 859-7475 - RMProInc@aol.com
Art Larson - alarson@deltanet.com
OCCN Business Development Working Group (BD-WG)
Topic: "The Dubbs-Severino Entrepreneurial Sucess Story"
Speaker: Robert Sererino, President, Dubbs & Severino, Inc.
When: Saturday, Sep 27th, - 1:30 - 3:30p.m. <4th Saturday>
Where: UCI Computer Science/Engineering Bldg., Room 102
Contacts: Ron Oglevie - (714) 526-6642 - ronoglevie@aol.com
Ed Carl, Chair
Micromatic Control Corporation
P.O. Box 50400
Irvine, CA 92619-0400
(714) 552-1244
Gene Arabia, Vice Chair
F. Gene Arabia, P.E., Electronics Engineering
18121 Heather Way
Yorba Linda, CA 92686
(714) 524-3052 (phone/FAX)
Ron Taggart, Secretary
A.R. Taggart, P.E.
17 Tiara
Irvine, CA 92614
(714) 852-9144 * 852-1107 (FAX)
Ralph Hileman, Treasurer
Hileman & Associates
14176 Grande Vista Avenue
Perris, CA 92570-8820
(909) 780-3947 * 780-3947 (FAX)
Richard Nelson, Representative -at-Large
Director, Technology Outreach Program
School of Engineering
University of California, Irvine
Irvine, CA 92697-2625
(714) 824-3857 * 824-3732 (FAX)
rnelson@uci.edu r.nelson@ieee.org
Ron Stein, Representative -at-Large
Principal Technical Services, Inc. (PTS)
24102 Brookfield Circle
Lake Forest, CA 92630-3718
(714) 457-9035 * 457-9921(FAX)
rstein@ptsstaffing.com
see the PTS Website at www.PTSstaffing.com
Michael Bryant, Editor
Software Synergistics
23010 Lake Forest Drive, Suite 374
Laguna Hills, CA 92653
(714) 597-0280 (phone/FAX)
Noreen Norris, Associate Editor
Ad Consult., Educ., Inform. Svcs
18194 Aztec Court
Fountain Valley, CA 92708-6804
(714) 968-4433
Network E-mail/Web Site Addresses:
Hosted by Network Intensive
All members are invited to attend the Executive Board meetings. It will be necessary to contact one of the officers to learn of the time and date.
DISCLAIMER
The discussion herein of any legal issues is presented as educational material only. Neither the IEEE nor the Orange County IEEE Consultants Network (OCCN) take responsibility for any statements made in this publication regarding applicability to existing laws. All such statements are opinions of the writers and any actions taken after reading these opinions should be reviewed with your attorney or other legal advisor.
Formal publication of the Orange County IEEE Consultants Network.
circulation 5000
Editor: Michael Bryant
Associate Editor: Noreen Norris
The Orange County Independent is published monthly by volunteers of the Orange County Consultants Network (OCCN) for members and prospective members. Comments are always welcome by the editors. The network offers networking activities for all engineering consultants in the Orange County area, regardless of IEEE membership. Meetings are free.
We welcome articles of interest to our members. Submissions are due by the first of the month.
Tell them you heard about their meeting in The OCCN Independent, "The Voice of OCCN."
IEEE Communications Society and the IEEE Computer Society - O.C. Chapters
Topic: "Symmetric Multiprocessing Architecture"
Speakers: George White, President, Corollary, Inc.
When: Monday Sep 22nd, Social 5:30pm - Dinner 6:00pm - Presentation 7:00pm
Where: Jolly Roger Inn, 640 W. Katella, Anahiem
Cost: $15.00 Members - Student & Unemployed Members $5.00
Information: Albin Gess (714) 261-8433 (phone) - 261-9072 (fax)
IEEE Power Engineering/Industry Applications - O.C. Chapter
Contact:: Phil Wheeler - (714) 951-2892
IEEE Signal Processing - O.C. Chapter
Next Meeting - Thursday September 25th
Contact:: Jeff Strauss (714) 732-6566
American Chemical Society
Topic: "How To Be In Business For Yourself"
Speaker: Andrew Cutler, Minerva Laboratories
When: Thursday Sep 18th, 6:00pm
Where: Holiday Inn, Bristol @ 405 fwy, Costa Mesa
Cost: $20.00 for dinner
Contact: Sharon Kolander - (714) 771-9936
American Institute of Aeronautics & Astronautics - O.C. Chapter
When: <4th Thursday>
Contact:: Joe Morano (714) 896-3311, ext. 71150
American Institue of Chemical Engineers - O.C. Chapter
Topic: "Semiconductor Processing & The Technology Outreach Program at UCI"
Dr. Richard Nelson, director TOP UCI (before dinner)
"Computerized Monitoring in Semiconductor Manufacturing"
Michael Bryant, President, Software Synergistics (after dinner)
When: Tuesday Sep 23rd, 5:30pm - Social, 6:00pm presentation/dinner
Where: Wyndham Garden Hotel, Ave of the Arts, Costa Mesa
Cost: $22.00 for dinner
Contact: Andrew Cutler - (714) 857-0410 rsvp: (714) 569-1573
American Society of Mechanical Engineers
Contact: Larry Zysman (714) 621-3390 - lzysman@caengr.com
Association of Professional Consultants
Topic: "How To Make Your Networking Work -- Tactics, Tips, Trail & Success"
(Seminar) Ted Cragar
"Fee Setting -- Getting Paid What Youre Worth"
(Monthly Meeting) Leslie Etheridge, Ken Masco and Joan Lars
When: Thursday Sep 18th,
Where: Holiday Inn, 17941 Van Karman, Irvine
Cost: Seminar & Monthly Meeting $50.00, Monthly Meeting Only $30.00
Contact:: Juli Bartells, (714) 675-9222 - https://www.consultapc.org - Reservations Required
California DataBase Management Association (CDBMA)
When: <3rd Thursday>
Contact: Karen Eisenacher-Earle (714) 870-7291
Forensic Consultants Association - Orange County
When: <3rd Monday>
Contact:: Steve Gabrielson (714) 432-1880 - https://www.forensic.org
Orange County Venture Forum/Network
When: <4th Thursday>
Contact: Rene Wagner (714) 855-0652 - OCVN1@aol.com
Orange County Venture Group
When: <3rd Tuesday>
Contact:: Rene Wagner (714) 855-0652 OCVG1@aol.com
Cost: $35.00 non-members
So. California Software Process Improvement Network (SPIN)
Topic: Not available at press time
When: Friday, Sep 26th, - 9:00 a.m. - 12:00 noon
Where: UC Irvine, McDonnell Douglas Auditorium
Coordinator: Debra Brodbeck (714) 824-2260,
brodbeck@ics.uci.edu
Notes: $15 + $4 parking for non-sponsoring companies;
reservations not required.
Contact:: Debra Brodbeck (714) 824-2260,
brodbeck@ics.uci.edu
Womens Environmental Council
Contact:: Liz McDargh - (562) 498-3911
lizmcdargh@aol.com
Workshops and Seminars
"Installing and Configuring Microsoft Windows NT
Workstation 4.0"
IEEE -OCCS Sponsored Computer Training
Saturday, September 6, 8-5, Schulco Training Corp.- Irvine
$149 course fee / $50 Microsoft Certified Student Kit
Contact: Al Gess - a.gess@ieee.org or
Katherine Baum - k.baum@ieee.org (714)360-5361
"Cost Effectiveness of Oursourcing" - A free seminar
Thursday, September 18, 9:30-12:00noon - Irvine Marriott
contact: Principle Technical Services (714) 457-9035
"Microsoft Web Site Essentials"
IEEE -OCCS Sponsored Computer Training
Saturday, October 4, 8-5, Schulco Training Corp. - Irvine
$149 course fee / $50 Microsoft Certified Student Kit
Contact: Al Gess - a.gess@ieee.org or
Katherine Baum-k.baum@ieee.org (714)360-5361
"Trends in Southern California Biotechnology"
A seminar in conjuction with the AIChE National Meeting
Wednesday, November 19, 6:30pm - Westin Bonaventure,
Los Angeles
Contact: Joanne Abbondondola (619) 732-3027
joanne@electriciti.com
by Michal Peri, PhD.
At the August 16th OCCN meeting, Michal Peri presented an in-depth view of her consulting business, Peri Technologies. Michal consults in technology business development and electro-optical systems and devices.
On the business development side, she assists clients with marketing, feasibility assessment, contract negotiation, preparation of proposals and technical papers. On the technical side she provides engineering design and product development services for applications related to optics, electro-optical, and electro-mechanical systems. Much of her work is in digital imaging, video, image processing, fiber optics, sensors, and lasers.
Recent projects have included designing a machine vision system for automated manufacturing, feasibility analysis and market research for biomedical laser and imaging products, researching optical techniques for an optometric diagnosis system, and preparing a SBIR proposal for a virtual reality safety system.
Michal holds a Ph.D. in Astronomy and a M.S. in Physics from Caltech. She has published numerous technical papers on topics ranging from astronomical instrumentation to image processing algorithms. Her work history includes stints in academic astronomy; aerospace, biotechnology and the semiconductor industries. She has also served as the Director of Business Development for a small commercial product development firm. "All my work has been seat of the pants engineering," she says. "I like to figure out what it takes to make something work and then put it together."
Michal works out of her home in Irvine. She travels to client worksites as appropriate. Most of her business comes from networking and referrals, including a couple from OCCN "Needs and Leads" e-mail alerts. She has been an OCCN member since 1996, and co-chaired the 1996 WESCON booth efforts.
If you would like to learn more about Peri Technologies, or need help with any systems, devices, proposals, or applications related to optics or electro-optics, please contact Michal at 714-733-1661 or (e-mail) michal@alumni.caltech.edu.
Editors Note: This article is in conjunction with an ongoing section of the OCCN general meetings. These sessions called "In-Depth" allow members to present their practice to the rest of the membership. OCCN tries to have two "In-Depth" sessions at each general meeting. Members who have presented have found the exercise is well worth the effort as it helps focus their marketing presentations of their business. If you are interested in presenting your practice contact Ed Carl
.The Marketing Working Groups primary purpose is to help members with marketing issues. Meetings follow the general meetings on the third Saturday of each month. Most meetings have a speaker to discuss marketing issues facing the consultant. Future meetings include:
The Business of Being a Consulting
Andrew Cutler - October 18th
Employee vs Independent Contractor
Panel discussion with legal/financial experts
November 15th
Business Development Working Group
Saturday, September 20th
"THE DUBBS-SEVERINO ENTREPRENEURIAL SUCCESS STORY"
By Bob Severino
The Dubbs & Severino success story is one that many engineers would envy. Dubbs and Severino are achieving the intellectual gratification of having created innovative high-tech products, of socially redeeming value, and are financially successful. This story is about two former Hughes Company engineers who transitioned from the large aerospace company environment, and through acquisition of federal government contract funding, initiated their successful new high-tech business. With these contracts they were able to create innovative new products that offer the potential for volatile growth in the commercial business world.
The contracts include Small Business Technology Transfer (STTR), Small Business Innovation Research (SBIR), and the DARPA Technology Reinvestment Project (TRP). One of their primary products is an aircraft terrain avoidance system that adapts GPS navigation with topographic mapping technology first developed at the Caltech Jet Propulsion Lab. This type of flight management system could potentially prevent aircraft crashes that resulted from erroneous navigation, such as the one that killed Department of Commerce Secretary Ron Brown in Bosnia, and the recent crashes in South America and in Guam. Mr. Severino will briefly summarize topics such as:
Their products.
The government contracts.
Their business - how they operate, manage, plan, and market.
Key strategies in government and commercial business acquisition, from Phase I, II, and commercialization.
Developing "Product Champions" concept.
Business development strategies, and lessons learned from successes and failures.
Because of the anticipated technical interest in their products he will give a software demonstration of their three product areas after the scheduled meeting.
Mr. Robert Severino is the President of Dubbs & Severino, Inc. He has a BS in Engineering from Harvey Mudd College, an Executive MBA from Pepperdine University, and is a Ph.D. candidate in Executive Management at Claremont College.
NEXT MONTHS MEETING "Adaptive Planning", by Dr. Andrew Cutler. Be sure to make plans to attend this informative meeting.
The purpose of the BD-WG is to facilitate the development of new businesses and their operation. The WG achieves these goals via member networking , invited presentations, research & report by members, panel sessions, venture forums, and through information resources published on the OCCN/BD-WG Web Page. The working group usually meets on the fourth Saturday of each month. Contact Ron Oglevie (714) 526-6642 ronoglevie@aol..com for more information.
The Business of Being a Consultant
ŠAndrew Hall Cutler, Ph.D., P.E.
Reprinted with permission
People consult doctors and lawyers for helpful and correct opinions. Any employee can give you off the wall opinions for free. Consultants succeed by selling correct opinions people can use.
In this article I do my best to give you good advice you can use to succeed in business for yourself. It is written as a short punchy motivational talk rather than as a dispassionate discussion of philosophy. I thought this was the most helpful thing I could do for you since you need motivation to start doing basic things first, and can get philosophical about them after they start producing income.
Business is a just do it" activity. Some good advice is to pretend there is a drill sergeant screaming " DO IT DO IT DO IT DO IT !!!!!" at you. This imaginary sergeant will do more for your business than any number of business school books.
PERSONAL FACTORS
Your friends and family members wont believe how emotionally demanding business is. Convince them to be understanding anyway. If you cant, figure out how to get a job quickly.
Be extremely conservative with money - and make sure your family is too. Learn to have it and not spend it.
Every time you take a vacation, spend more time with your family, get involved in a sports league, etc., you are losing potential income. Know your priorities. Work enough. Dont work too much.
When you are an employee, you get sick days. When you are self employed, you have to take time off from your home life if you are sick.
Work long hours when business is available. There will be ample time to catch up or take vacation later.
Take the time to develop those relationships which will help you do business on your own. Limit or end those which will hinder you. Work with people to develop good, supportive, motivating relationships.
Develop the person habits of success - which are to do things well, to say "no" politely and often, and to be organized and motivated.
FINANCES
Get lots of credit cards, home equity lines, etc., while you still get a W-2.
Make cash flow projections - that is: add expected income to your bank balance and subtract expected expenses, then plot money verus time.
Make minimum payments on debts unless you have six months expenses in the bank. Restructure debt for low payments and interest rates.
Never miss a payment on anything! If you CANT pay, talk to the creditor beforehand and see if terms can be arranged. Try every creditor before stiffing one.
Know about quarterly estimated tax payments and self employment tax.
Keep ALL of your possibly business related receipts.
Make $50 mistakes instead of $5,000 ones. Buy a used 80386 - not a new PentiumŽ
You will get about 20% of the money that is casually mentioned when you first start discussing projects
Count on clients paying late and losing invoices repeatedly.
Clients who talk to you about problems BEFORE payment is due will eventually pay. Those who just skip payments need to be harassed.
MARKETING Marketing and sales are distinct activities. Marketing is finding people who might buy your services. Sales is convincing specific people to buy. Your goal should be to know 500 potential clients and referral sources.
Your best source of work is people you already know. Periodically let them know you are available.
Your second best source of work is referrals from people you know. Ask for them periodically.
A (distant) third source of work is meeting new people who might need your help, or know who does. Other consultants may run into a job they cant do but you can, but fellow professionals with similar skills have no need for your help.
Periodically contact all of the people you know or have just met.
NETWORKING You are on stage at networking functions. Have a few good lines memorized, give them, and move on. Hone your lines into glib sound bites and deliver them well. Develop a large repertoire. Put on a good act.
Talk with a few interesting people at networking functions instead of spewing forth sound bites and getting rid of business cards.
Have repeated contact with interesting people. Respect their time. Nobody will retain you until they know and trust you. People arent in your network until you have met them five times.
To be fun, to make a good impression, and to figure out what potential clients actually need, you have to LISTEN, not TALK.
You will find it much easier to get to talk to engineers than to managers. The engineers can introduce you to the decision make when youve identified a need you can fill.
Volunteer activities are a good way to meet people, network, demonstrate that you get things done, and learn new tricks. If you get involved in volunteer activities keep your commitments to a reasonable level.
When everyone else says "yeah, sure", say no unless you are going to do the task, by the deadline, and do it well.
Participate in local activities, not national technical societies. Consultants organizations meetings are good.
Public speaking (which includes standing up and asking questions at a meeting) is just as sophisticated a skill as engineering. You dont have to be GOOD at rhetoric and presentation, but you do have to know what they are.
Dont expect to go to meetings and trade shows and make sales contacts. Dont expect to go there and sell. Expect to go there and network. Expect to sell through your network.
Help people, then put them in your rolodex. If theyre decent people theyll be aching to help you back.
SPECIAL NOTES FOR WOMEN Networking is done under socially ambiguous conditions. You want to start BUSINESS relationships. Some men will think you want more. Dont let this inhibit you. Be outgoing and energetic. Get the business you deserve.
It is necessary to have high self esteem to sell. A certain amount of bragging is appropriate.
A culture of trust and honor is observed between men in the business world. Be trustworthy and honor commitments according to masculine norms. Some men will unfairly follow the lower male-female social standards with you.
Men use vulgar language and will make small talk stemming from their masculine identity. They become quite upset if women behave this way.
SALES Business depends on sales. People dont come to you to buy. You go to them to sell. Selling is by far the hardest thing you will do.
Sales is the art of getting one client to sign on the dotted line. Lay the groundwork by identifying a need and convincing the person authorized to sign you can fill it. Ask him to bring you in. Then close your mouth!
The key to closing sales is not to say too much. Pay attention to the client. Tell him something he needs to know, or how you can help him. Then be quiet. If a bit more information is clearly needed, offer just that bit. DONT talk a lot. DONT tell him everything that is relevant. LISTEN to his concerns, and address them briefly if appropriate. SILENCE makes sales and EXTRA WORDS lose them.
You CANT close a sale without talking to someone who is authorized to give you money. Figure out who that is before you get too involved.
For practical purposes, all of your sales will either be TO people you know and are networked to, or it will be FOR you by referral from someone you know.
It is difficult to learn not to focus on your needs, but to focus on the customers needs. You must do this to help the customer, and to sell.
Everyone is different. The potential client may well have different needs and desires than you in his place. Dont guess - find out what his unique needs and desires are and respond to those.
Be very, very persistent in how you negotiate and sell. It works.
People need things. And they want things. No matter how much they need something, they arent going to buy it unless they want it too. Find people who have problems they want you to solve.
The biggest difficulty with selling is that you will fail a lot. Failure is painful. Keep trying anyway.
Start knocking on doors. Or calling people up. See what they need. Pitch them. Ask if you can help. Even if it doesnt work youll learn lots.
SPECIALIZATION Dont overspecialize. Clients need mundane problems solved, not Nobel prize winning dissertations on minutiae. Figure out what you LIKE to do. Become really good at it.
TIME MANAGEMENT
Try to be early to groups. The most effective networking is as people wander in and you introduce yourself.
When you run things be on schedule. Demonstrate to people that you value their time and hope they return the favor.
Time management is your most important skill. Focus on it constantly. Controlling your time allows you to spend a lot of it selling.
Figure out what is important, nibble away at is steadily, blow off urgent but mundane stuff with minimal effort.
You must get around to a lot of tasks which are important but not urgent.
Your time IS money. Time and money must be interchanged appropriately
Since you are selling your time, people who waste it are robbing you of your stock in trade. Let them know and tell them to shape up.
Dont make a financial oscillator. Do some sales work every week.
TERMS and CONDITIONS
Contracts are as good as the people you shake hands with. Do business with people who you know are good to their word - or require advance payment.
It is appropriate to require advances from people you dont know or who arent in an ongoing business.
Consulting rates are two to three times the hourly rate youd get as an employee. If the client wants to negotiate your rates downwards, dont.
Risk is the toxic waste of business. Dont make it. Charge a lot to take it.
CLIENT RELATIONS Client relationships are ALWAYS political. The employees you have to work with may not be on your side.
You can say pretty much anything once if you do it politely.
You will have contempt for incompetent managers and employees. Hide it.
It is always a bad idea to let the client know how you do things.
Absorb small expenses and you wont have to argue about invoices.
Build trusting relationships with your clients and associates, so people will do things for you later when you really need help.
If things are not going well, talk to the client frequently. The real problem is much less serious than what the client will dream up.
Engineers solve problems for clients. Dont create any new ones.
Do small jobs well and you can sell them time after time.
If someone says they dont hire consultants, call yourself a contractor.
PROFESSIONAL DEVELOPMENT You need more than book learning to do business. Get your basics from business school books. Then read books by experienced businessmen - and seek their advice.
Learn from experience. Wisdom leads to success. Knowledge alone ensures failure.
You need good work habits, appropriate interpersonal skills, networking talent and sales ability.
Adequate oral and written communications skills are essential to understanding others and to making yourself understood.
Learn how to kick butt and take names as well as how to be friendly.
Ask peoples advice. You will get good advice from unexpected sources.
You need a mentor to ask you good questions and provide discipline.
Learn to recognize problems you can solve, avoid ones you cant, and convince clients you can do the job for them.
CREATE A GOOD IMPRESSION
DONT:
have a FAX modem instead of a fax machine
use preperforated business card blanks or have garish cards.
have your phone answered in a non-businesslike manner.
criticize other consultants - especially to their clients.
apologize for your position, capabilities, etc. Project confidence.
RESPECT PEOPLES TIME
DONT:
assume you know what people want. Ask them and find out.
argue with people who offer you advice or reject yours.
ask people to cut you slack unless it is essential.
take phone calls during meetings with people.
drop thing off later. Mail them now.
fail to return phone calls.
Dr. Cutler is a member of the OCCN and helps clients solve product and process development problems thru his knowledge of chemistry, chemical engineering and materials science. He is also a registered patent agent, so he is able to help clients with new product ideas. He likes to make thing happen thru organizations like OCCN. Feel free to contact Andy at (714) 857-0410.
InterNet Working Group
Over the past year, the Internet Working Group has addressed a number ofspecific topical areas associated with the use of the internet for e-mail, Web Site hosting, graphics, VRML, video/auudio conferencing, and interactive working groups. Although your feedback has been positive regarding our ability to provide salient information regarding technical developments and usage of these specific topical areas, over the past year much has changed in the way we approach and use the internet. Therefore, the primary focus forthis IWG meeting will be to step back and overview the current state of internet usage, available browsers, trends in service providers, and practical applications for the independent engineering consultant. As part of this session, members will also interactively develop several resources for OCCN Members, e.g., tips for use of the internet in working with clients (compilation of top 20 ways to inadvertently irritate clients and coworkers via the internet). The working group meets on the fourth Saturday of each month. For information contact Steve Maher (714) 859-7475, RMProInc@aol.com
QUALITY CONTROL TECHNOLOGYS
By Michael R. Morehouse
Quality Control Technologys' was born in a pizza parlor. I was tending bar when a customer asked for his favorite brew. Then he asked me what I did when not tending bar. I told him that I am a "Quality Engineer". After pausing for a second, he asked me if I could write a Quality Control manual for him; he owned a machine shop needing more business.
After this beginning, I put together a portfolio, wrote a business plan, and put together a business card and brochure. I did some heavy marketing and sales to get started. I generated cashflow by salvaging scrapped electronic and mechanical hardware, and working thru job shops and other companies direct. Doing "Cold Sales" to small companies, I learned about how these companies market and sell their services to Prime contractors and OEMs. I developed business relationships with the Purchasing, Marketing, Sales, and Quality Assurance Organizations at Prime Contractors and OEMs. These relationships became very helpful, providing me with referrals for future business.
Since then I have added my computer expertise to my list of qualifications. Through the JPTA Program I earned NOVELL NETWARE certification. My goal was to leave my Quality Assurance "Trade" and become a computer professional. I found my first contract through an advertisement in the LA Times.
Combining my past knowledge and expertise with my new computer skills, I started to notice some changes taking place. I started getting assignments that required expertise in both areas, first within my existing market. Then, I started to get requests from NOVELL, Digital and other Computer and Peripheral Manufacturers to become a Reseller. I added even more computer-related expertise and knowledge, like ISDN and Fast Packet services. I keep looking for other opportunities, like providing QA and Source Inspection Services to the commercial aircraft industry. I am so busy now that I sub-contract the salvage operation to devote more time to other functions like computer network service ands support. Quality Control Technologys has become a full-time business.
My business is really great. Sometimes I get to see parts that I inspected do something interesting long after they have been assembled. I was invited to JPL for the Mars landing celebration. Many of the machine shops that made parts for the Sojourner contracted with me to inspect the parts. Sojourner rolled down the ramp on wheels that I had checked! (Quite a job! The inspection required that very tight tolerances be verified against complicated drawings). The wheels were attached to the frame by brackets that I inspected. It was quite exciting to watch Sojourner turn or go over a bump knowing that the wiring harnesses and circuit boards that I verified would meet the specified flex and bend requirements, they did! It was really great to see all of the pieces work together and actually driving around Mars! I have been awarded a new contract by JPL to verify parts through the year 2000! I am very proud to have been a part of Sojourner. I cant wait to see where my parts will be at the next big JPL party!
- Michael Morehouse is a founding member of the OCCN. He does business as Quality Control Technologys in Anahiem California. If you have questions about Quality Control issues feel free to contact him at (714) 826-6766.Because this is a special mailing of the OCCN Independent, this may be the only edition of our newsletter that you receive this year. We are happy to continue to mail our newsletter to people who are interested in our activities. If you are not on our current mailing list and would like to ensure that you get future copies of our newsletter please take a moment to fill out the form below and either FAX it to Michael Bryant at (714) 597-0280 or mail it to:
Michael Bryant
Software Synergistics
23010 Lake Forest Drive, Suite 374, Laguna Hills, CA 92653-1351
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MEMBERSHIP: -
1). Membership in the Orange County IEEE Consultants Network is open to anyone providing technical consulting in the Orange County Area. Membership in the IEEE is not required for the OCCN. General Meetings and working groups are held monthly. Members and non-members are welcome at any meeting.
2). To join contact Ralph Hileman (see page 2 for contact information) or attend the general meeting. There are two membership options: The Associate Member is for those who want to keep abreast of consulting issues, receive lead notifications, access the database, and participate in the OCCN. The Professional Membership is for those who are actually operating businesses and want OCCNs promotional benefits. Associate membership is $45.00 per year, Professional membership is $95.00 per year. (Web and Brochure listings included)
3). If you are interested in finding out more about the benefits of membership, contact Ed Carl, Ralph Hileman or any other officer.
Directions to the OCCN Meetings (UCI Campus): The University of California, at Irvine, is south of the San Diego Freeway (405) between Jamboree Road and Culver Drive.
The OCCN General Meeting and the Marketing Working Group, which meet on the third Saturday of the month, use the Engineering Gateway Building, room 3311. Parking Lot 18A is adjacent to the building. Room 3311 is one floor above the parking lot level. The building has a freight elevator for those who don't want to walk up.
The Business Development and Internet Working Groups, which meet on the fourth Saturday of the month, use the Computer Sciences/Engineering Building. This building is adjacent to lot 18 towards the center of the campus. The building is blue/white in color with unique Y-wooden columns. Room 135 (Internet Working Group) is on the first floor, Room 102 (BD - Working group) is adjacent to room 135. The door on the campus (far) side of the building is usually opened on the day of the meetings.
Parking at UCI on Weekends is $3.00. Parking permit machines are located on Berkeley (near Campus Drive & on California (near University Drive). Attendant is located on Bridge Road.
To Join the Orange County IEEE
Consultants Network:
Attend the General Meeting
(third Saturday of each month)
or
Contact Ralph Hileman -
Hileman & Associates
(909) 780-3947 - r.hileman@ieee.org
FOR FURTHER INFO: To join the Institute for Electrical and Electronics Engineers (IEEE) or request information on their many benefits,
call: (800) 678-IEEE (4333)
or, visit: ftp: ftp.ieee.org https://www.ieee.org
For info on obtaining on IEEE "alias" e-mail address (IEEE members only), send a dummy message to:
-or-
visit https://www.ieee.org/eleccomm/
To refer a consulting opportunity, call one or more of the following Hotlines:
OC: occn@ieee.org
or, Michael Bryant - (714) 597-0280
Los Angeles - (213) 243-8583
National: - (202) 785-0017 or, w.anderson@ieee.org
To contact other IEEE Organizations:
Alliance of IEEE Consultants Networks (AICN)
https://www.ieee.org/consultants/Bob Gauger r.gauger@ieee.org
Bill Anderson (Staff) - (202) 785-0017 w.anderson@ieee.org
IEEE Network for Entrepreneurs
Nick Smith (714) 978-3719
IEEE - Orange County Section
Pierre Perra - (714) 848-2882 p.perra@ieee.org
David Cheng (PACE) (714) 773-3734 dcheng@ccvax.fullerton.eduLos Angeles Area Consultants Network https://www.laacn.org
Kip Haggerty - (310) 679-2440 k.haggerty@ieee.org
San Diego Consultants Network
John Watson - (619) 455-9846 crisys@crisys.com
To contact the following OCCN functions:
Business Development Working GroupRon Oglevie - (714) 526-6642
Internet Working Group
Steve Maher - (714) 859-7475 RMProInc@aol.comMarketing Working Group
Ron Stein - (714) 457-9035 RSTEIN@PTSstaffing.com
O.C. Engineering Council
Ron Stein - (714) 457-9035
Promotions Committee
Harry Staubbs - (562) 430-3734
WebMaster
Kenn Leland - (714) 871-3386 K.leland@ieee.org