Introduction: The Television Phenomena
Initially expensive and dismissed as non-viable
Short term impact over-hyped, long term impact under-appreciated
Took until late ‘60s, early ‘70’s to become a primary consumer device like radio
Peaked in mid ‘70s with 9 out of 10 viewers as CATV and VCR introduced
By 1995 cable penetration up to 70%
By 1996 direct broadcast satellite fastest ever consumer success