Additional PCS Strategies
National footprint
- Sprint PCS (cover entire country on 1.9 GHz band)
- AT&T Wireless (combine 800 MHz and 1.9 GHz networks/single handset)
Flat pricing for local calls
- By a limited number of carriers
No monthly access fee
- Sprint’s “San Diego Plan”
The Personal Communications Industry Association (PCIA) estimates that by 1998 50% of the new subscribers signing up for any type of wireless service will be signing up for PCS, as opposed to only 2% in 1996