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IEEE Magnetics Society
Santa Clara Valley Chapter
Meeting Presentation Summary

 


 

Tuesday, Dec.9th , 2014

Western Digital, 1710 Automation Parkway, San Jose, CA
Directions and Map

Cookies, Conversation & Pizza too at 6:45 P.M.
Presentation at
7:30 P.M.

Living Large In The Land of Storage

Thomas M. Coughlin

Coughlin Associates

www.tomcoughlin.com

Abstract

 

Hard disk drive technology is still important in data centers and in consumer products.  Recent developments in HDD technology have resulted in 10 TB hard disk drives and 20 TB and higher are likely only a few years away.  This talk will review the latest developments in HDD technology, showing these developments in context with the past.  The developments of HDDs for various applications from data centers to laptops will be reviewed and projections for the next 5 years presented.  The continued growth of archived human data, driven by higher resolution content and more content generation (particularly with the emerging Internet of Things) will require both local storage and storage in the cloud, often utilizing hard disk drives as part of the storage tier. Thus, although HDD unit growth will not match the rates seen 4 years ago, there are reasons to think that this technology will continue to expand as long as the areal density growth technology pipeline continues to deliver higher capacity HDDs.

 

About the Presenter

 

Thomas M. Coughlin, President, Coughlin Associates is a widely respected storage analyst and consultant.  He has over 30 years in the data storage industry.  Dr. Coughlin has many publications and six patents to his credit.  Tom is also the author of Digital Storage in Consumer Electronics:  The Essential Guide, published by Newnes Press.  Tom publishes the Digital Storage Technology Newsletter, the Digital Storage in Media and Entertainment Report, and other reports. Tom is active with SMPTE, SNIA, the IEEE, and other professional organizations.  He is VP of Future Directions for the IEEE Consumer Electronics Society as well as Director Elect for IEEE Region 6.  He is serving his third term as a member of the CE Society BoG and was Vice President of Operations for three years.  Tom is the founder and organizer of the Annual Storage Visions Conference, a partner to the International Consumer Electronics Show, as well as the Creative Storage Conference. He is the general chairman of the annual Flash Memory Summit. He has a PhD in EE from Shinshu University, and MSEE from the University of Minnesota as well as a BS in Physics from the same school.

 

 

 

 

Do You Want It Big, or Do You Want It Fast?

Jim Handy

Objective Analysis

For nearly a decade pundits have been projecting that SSDs will cannibalize the HDD market, yet it hasn’t happened, and doesn’t look likely to happen for the foreseeable future.  That’s because SSDs and HDDs fill two very different roles in computing.

 

This presentation will explore those differences, and will project a more realistic scenario in which “Big Data” will go to HDDs and analytics and computing will be performed on flash memory, which won’t necessarily remain in an SSD format, and may even be treated as memory, rather than as storage.

About the Presenter

Jim Handy of Objective Analysis has over 35 years in the electronics industry including 20 years as a leading semiconductor and SSD industry analyst. Early in his career he held marketing and design positions at leading semiconductor suppliers including Intel, National Semiconductor, and Infineon. A frequent presenter at trade shows, Mr. Handy is known for his technical depth, accurate forecasts, widespread industry presence and volume of publication. He has written hundreds of market reports, articles for trade journals, and white papers, and is frequently interviewed and quoted in the electronics trade press and other media.  He writes the Chip Talk blog for Forbes, www.TheMemoryGuy.com, and www.TheSSDguy.com.

 

 

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