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2016 ASEE Rocky Mountain Section Conference
Leveraging Internet Marketing Technologies and Green-Screen Techniques
for Developing Engaging STEM and Online Content
John M. Santiago, Jr., Ph.D. and Jing Guo, Dr.Eng
Colorado Technical University (CTU), College of Engineering, Colorado Springs, CO
Abstract
The paper presents tools, approaches and preliminary results for online content creation of
Science, Technology, Engineering or Mathematics (STEM) topics to capture student attention.
CTU Engineering Department investigated software from the internet marketing niche in support
of creating multimedia content for the online course delivery of ‘Introduction to Engineering’ in
2016. The engineering faculty created a YouTube channel to serve its video content. The
content supports a flipped classroom approach as defined by the department from a totally online
delivery of instruction. Preliminary results show student satisfaction with this teaching
pedagogy. Ongoing improvements include investigating software tools and green-screen
techniques to increase student engagement. For example, interactive video learning techniques
with embedded ‘hot links’ within a video can promote student attentiveness. The teaching
innovation allows students to have options or call-to-actions such as: watching more videos,
perusing other forms of content, or taking a short quiz or other assessment activity.
Keywords
Online Flipped Classroom, Internet Marketing Technologies, e-learning, multimedia, green-
screen techniques
Introduction and Background
Colorado Technical University (CTU), a subsidiary of Career Education Corporation (CEC),
have students consisting mostly of adult learners who are working full-time. CTU successfully
developed and implemented a program curriculum consisting of day and night classes in
electrical and computer engineering to accommodate the working adult. With day and evening
engineering courses being 11 weeks in length, the curriculum and flexible program schedule
allows students to successfully complete an ABET-accredited degree in either BSEE or BSCE.
Engineering courses for obtaining an MSEE and MSCE degree are only offered in the evening.
CEC made strategic plans during 2015 to provide online delivery of undergraduate and graduate
engineering courses. In response, CTU developed a long-range plan to deliver several
engineering courses online. The Engineering Department decided to first develop a course
entitled, Introduction to Engineering. The department adopted a flipped classroom approach for
online content delivery described and defined in more detail later in this paper. The department
started the planning of online content in April 2015.
CTU has four full-time engineering faculty at the Colorado Springs campus and are newcomers
in developing online engineering courses. Because Engineering Department has its primary
© American Society for Engineering Education, 2016
Leveraging Internet Marketing Technologies and Green-Screen Techniques
for Developing Engaging STEM and Online Content
John M. Santiago, Jr., Ph.D. and Jing Guo, Dr.Eng
Colorado Technical University (CTU), College of Engineering, Colorado Springs, CO
Abstract
The paper presents tools, approaches and preliminary results for online content creation of
Science, Technology, Engineering or Mathematics (STEM) topics to capture student attention.
CTU Engineering Department investigated software from the internet marketing niche in support
of creating multimedia content for the online course delivery of ‘Introduction to Engineering’ in
2016. The engineering faculty created a YouTube channel to serve its video content. The
content supports a flipped classroom approach as defined by the department from a totally online
delivery of instruction. Preliminary results show student satisfaction with this teaching
pedagogy. Ongoing improvements include investigating software tools and green-screen
techniques to increase student engagement. For example, interactive video learning techniques
with embedded ‘hot links’ within a video can promote student attentiveness. The teaching
innovation allows students to have options or call-to-actions such as: watching more videos,
perusing other forms of content, or taking a short quiz or other assessment activity.
Keywords
Online Flipped Classroom, Internet Marketing Technologies, e-learning, multimedia, green-
screen techniques
Introduction and Background
Colorado Technical University (CTU), a subsidiary of Career Education Corporation (CEC),
have students consisting mostly of adult learners who are working full-time. CTU successfully
developed and implemented a program curriculum consisting of day and night classes in
electrical and computer engineering to accommodate the working adult. With day and evening
engineering courses being 11 weeks in length, the curriculum and flexible program schedule
allows students to successfully complete an ABET-accredited degree in either BSEE or BSCE.
Engineering courses for obtaining an MSEE and MSCE degree are only offered in the evening.
CEC made strategic plans during 2015 to provide online delivery of undergraduate and graduate
engineering courses. In response, CTU developed a long-range plan to deliver several
engineering courses online. The Engineering Department decided to first develop a course
entitled, Introduction to Engineering. The department adopted a flipped classroom approach for
online content delivery described and defined in more detail later in this paper. The department
started the planning of online content in April 2015.
CTU has four full-time engineering faculty at the Colorado Springs campus and are newcomers
in developing online engineering courses. Because Engineering Department has its primary
© American Society for Engineering Education, 2016
