President’s Message

The “Buzz-word” – Globalization
Sometimes the terms internationalization and globalization are used interchangeably but there is a slight formal difference. The term internationalization refers to the importance of international relations, treaties etc. Inter+national means between or among nations; hence internationalization refers to the increased importance of relations between nations – the basic unit remains the nation.
In contrast, the term globalization refers to integration on a global scale into a global society, which blurs national boundaries.
The term “globalization” is often used with a negative connotation but within the IEEE, in general, and the EMC Society, in particular, it bares our mission and vision.


Mission and Vision of the IEEE and the EMC Society
IEEE’s technical activities’ core purpose is to foster the development and facilitate the exchange of scientific and technological knowledge that benefits members, the profession and humanity.
The vision of the IEEE is to be essential to the global technical community and to technical professionals everywhere, and be universally recognized for the contributions of technology and of technical professionals in improving global conditions.
Spelling this out, the details of the vision of the IEEE technical activities are:
• Be the global information resource.
• Be the place where innovators meet.
• Be essential to the global technical community and be universally recognized for contributions to improving world-wide conditions.
• Be the home for all technical professionals in all disciplines of interest and be a global information resource.
• Be recognized globally as the leading organization for forming new knowledge communities, delivering quality information and supporting technical professionals.
• Be the preferred place to go for timely, relevant scientific information.
• Be the technical Society that professionals join and stay active in as volunteers throughout their careers.
The EMC Society, operating within the scope of IEEE’s technical activities shares its mission and vision, while focusing on electromagnetic environmental effects of systems.


But how can this mission and vision be put into practice?
One Ring to rule them all, One Ring to find them, One Ring to bring them all and in the darkness bind them....
What has this line from the legend of the Ring (“Lord of The Rings”) got to do with it? Nothing and everything!
We live in the age of electro-technology, and our universe is getting ever increasingly complex. Contemporary technologies cannot exist on their own merit, but rather – the need for cooperation between different electro-technical disciplines is indispensable. As long as all electro-technologies rely on the movement of electrons and electromagnetic energy, we, in the EMC Society, must be “in the picture.” EMC is the “one ring that brings them all (together) and in the darkness binds them.”
In its last meeting series (February, 2008), TAB held a “technology roadmap” exercise in an attempt to initiate a process for addressing emerging technologies at the Institute level. In that exercise, 13 technology-driven marketplace sectors were introduced, including communications, computing, critical infrastructure, defense, education, energy, entertainment, environment, healthcare, manufacturing, retail, transportation and “other.” To which of those do EMC (or interference control) technologies belong most? You guessed – to ALL! Even to “other” whatever it may be!
In many senses, EMC is the “one ring that binds them all.” EMC engineers often find themselves in the position of true system integrators, addressing disciplines such as electrical, mechanical, reliability, materials, product safety and many, many other disciplines, not to mention interference control… EMC is an interdisciplinary discipline.
Putting Interference Control Technology into Practice… or “Finding the Ring”
To be effective, considering emerging technologies, the EMC Society should develop its own technology roadmap within the IEEE. To do that, a structured planning process must be established.
The first steps in establishing such a roadmap are:
• Satisfy essential conditions, including, for instance, identification of a need for the technology roadmap, input and participation from several different parts of the organization with different planning horizons and different perspectives.
• Provide leadership. Committed leadership is required and resources must be allocated because of the time and effort involved in creating the technology roadmap.
• Define the scope and boundaries for the technology roadmap, including the development of a clearly stated vision and a definition of the scope of the roadmap.
• Identify the “product” that will be the focus of the roadmap. In case of uncertainty of the product needs, scenario-based planning can be used to determine the common product needs.
• Identify the critical system requirements and their targets. Once it is decided what needs to be roadmapped, critical system requirements can be identified, providing the overall framework for the technology roadmap.
• Specify the major technology areas, which can help achieve the critical system requirements. For each technology area, several technologies can be found.
• Specify the technology drivers and their targets, where critical system requirements are transformed into technology drivers (with targets) for the specific technology area. These drivers will determine which technology alternatives are to be selected.
• Identify technology alternatives and their timelines. The technology drivers and their targets are specified and the technology alternatives that can satisfy those targets are specified. A timeline should be estimated for each.
• Recommend the technology alternatives that should be pursued. Because the alternatives may differ in costs, timeline etc. a selection has to be made of the alternatives. Trade-off are made between different alternatives for different targets, performance over costs and even target over target.


Strategic and Long Range Planning
In my previous (Winter 2008) message, I briefly discussed the long range planning (LRP) activities carried out in the EMC Society. Two LRP sessions are held annually, normally in conjunction with the November and March BoD meetings. Such meetings have been held for several years, resulting in the evolution of our Society in its various fields.
Recent meetings focused on the activities listed above associated with the preliminary phase. These meetings focused on four major issues, namely: Membership, technology and standards, communications and conferences.
In the November 2007 LRP session, the BoD members worked through a large list of items, examining them for relevance, importance, urgency and the resources necessary for accomplishing them. Weighting each of these factors provided a “short list” of items that can subsequently be considered for short, medium and long-range implementation.
In the March 2008 LRP session, courses of action were discussed for each of the items identified, considering their respective weighting. Certain items are already being put into practice as these lines are being written, while others require major efforts (and resources) and will be implemented in the coming years.
In particular, Society-level “mega-issues” was identified. These issues require exceptional resources and effort, across several fields and governed under more than one VP. Such items will be addressed at the BoD level.
Where do Initiatives and Ideas Come From?
Essentially, from YOU! Many ideas emerged from meetings held across the globe, in various occasions, conferences, Chapter meetings, and other global events. That is why it is so important that you keep on communicating with us, letting us know of your needs and desires, of how we may improve our service to you. After all, our vision is to facilitate the exchange of scientific and technological knowledge that benefits members, the profession and humanity.


We Cannot do it Alone… This is Truly a Global Issue
Now I get back to the item I began with – Globalization. Huge challenges face us in the age of technology. Meeting these challenges is not the matter of a few. This is the power of the EMC Society of the IEEE as a global Society: The capability to put together professionals spanning across regions and countries, thus blurring national boundaries.
In this age of information, it is not necessary to travel to take part in the activities of the Society: All you need is internet access and a few hours you are willing to contribute to this cause.
The EMC Society addresses technical activities through its techncal advisory committee and its technical committees (TCs). A relatively new TC is the “ETC,” the “Emerging Technology Committee,” which is intended to address new technologies. Such technologies are examined in the “ETC” for its relevance to EMC technology and the manner of addressing it in within the EMC Society.
Spreading the Word – Free Member Access to Digital Library
The word is spread in several manners: Through conferences and symposia which are sponsored and co-sponsored by the EMC Society, through our Chapters, and through services provided to our membership through the Chapters, such as the distinguished lecturer (DL) program or directly to the membership.
One example of such a service to our membership is the free access to the EMC Society Membership Digital Library (MDL), offering each member a virtualy unlimited (500 annually) number of free downloads of publications such as symposia papers from the MDL. A one year pilot program was offered in 2008, and now, in 2008, the BoD has only recently approved this service for an unlimited period. This is one way we are putting the membership dues to work for our members’ benefit.


Be Prepared… EMC’2008 in Detroit
While mentioning conferences and symposia, mark your calender. Time is running fast and the 2008 IEEE International Sympsoium on EMC is just around the corner. Symposium Chair, Kimball Williams, and his Committee have worked hard to prepare rich technical content as well as social programs, and this is truly an event not to be missed. EVERYONE SHOULD BE THERE! After all, that is the best place for networking, professionally and socially alike.


EMC Education
Global challenges facing the EMC community require highly skilled professionals. No matter how many EMC engineers there are, there never seems to be enough. The Education and Students Activity Committee (ESAC) of the EMC Society is seeking initiatives and volunteers, yes – volunteers, for global EMC outreach programs, spanning from kindergarten to high-school (K to 12). The ESAC membership is open to all members from all regions of the IEEE.


Welcome New Chapters
Chapters are the primary resource of volunteers. Members of the Chapters eventually end up being leaders of the Society. Increasing Chapter activity serves, therefore, members and the Society alike.
The EMC Society is glad to welcome two new Chapters: The Hyderabad (India) and the Argentina Chapters. We are especially thrilled to have these two new Chapters. A large and active EMC community exists in India, and the bi-annual INCEMIC Symposium held in India is a living evidence of that. It is nice to have an IEEE EMC Chapter there, too. And Argentina is a special addition to the EMC Society, joining as a sister Chapter to its older Chapters in Brazil and Columbia. The EMC Society can now expand its services to new regions of the world, and, hopefully, also benefit from volunteers coming from those regions. Regions 8 through 10 have been set, for a while, as “top priority” in the EMC Society long range planning for expansion of the EMC Society global outreach in all fields, from membership development, continuing participation in technical and standization activities and ending with regional IEEE EMC conferences and symposia. We are actually observing in our own eyes the materialization of some of our long range plaanning.
For improving our communications with our members and Chapters, the EMC Society is also investigating possibilities of improving its communications infrastructure with its membership, through web-based activities. Keep your eyes open. Things ARE happening.


Planning 2009 BoD Meetings
The EMC Society BoD just held its first meeting of the year on March 14, 2008 in Greenville, South Carolina. The next meeting will be held on May 31, 2008 in Salt Lake City, Utah. The third meeting series will be held, of course, in Detroit during the Symposium, and finally, the last meeting will be held in Long Beach, California, on November 20, 2008. You are more than welcome to attend any of those meetings.
We are now considering sites for holding the 2009 BoD meetings. Before making decisions as to the location of the meetings, I would like to solicit invitations from members and Chapters to host the meeting. If you are interested in hosting the BoD meeting (we will make all arrangements and provide funding, do not worry), possibly holding a Chapter meeting or mini-conference, we would be glad to consider your invitation. Simply write to me at eb.joffe@ieee.org and I will be glad to bring your invitation to the BoD for consideration.


Summary
This message covered only a few aspects of globalization and activities carried out to develop and implement a technology roadmap by the IEEE and the EMC Society. For a professional society like the IEEE and the EMC Society, globalization and technology development go hand in hand. Only through global outreach, membership and Chapter development, as well as through technology exchange, can these goals be achieved.
This is where we all come in…I would be glad to hear from you with any suggestion, comment, or just a friendly message. Please do not hesitate to e-mail me at: eb.joffe@ieee.org. EMC


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