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 Technical
      Seminar 
	Distinguished Lecturer Series  |  
			
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      Fabless Semiconductor Industry Trends | 
 
			
	 
       
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      DATE/TIME  
		Thursday, October 7, 2010 (4:30pm to 6:00pm) | 
 
			
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      PLACE 
      AMD Fort Collins Campus (Fort 
		Collins, CO) | 
 
			
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      DIRECTIONS
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      From I-25, take Harmony Road Exit (Exit 265) westbound, and enter AMD 
		campus on right immediately following Harmony/Ziegler intersection.  
		AMD is located on the NW corner of Harmony Road and Ziegler Road.  
		Proceed to 3rd floor for escort to seminar auditorium.  Non-AMD
      employees:  please arrive at 4:15pm for security sign-in and escort.
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      COST   
      Free.  As always, food & 
		drinks will be provided. | 
 
			
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      RSVP   
      Send e-mail to
		visvesh.sathe@amd.com. | 
 
			
	 
       
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      ABSTRACT | 
 
			
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		There are 
		currently over 1600 fabless IC companies worldwide, and over 20% of the 
		worldwide semiconductor revenue now comes from fabless companies.  This 
		seminar will outline industry trends and driving factors.  However, the 
		success rate of new fabless IC companies remains relatively low.  This 
		talk will present the major reasons for the low success rate, and will 
		offer suggestions for improving the success probability.  Key success 
		factors include technical, marketing and business considerations such as 
		technology selection, product specification, product positioning, cost 
		optimization, and understanding the customer value chain.   | 
 
			
	 
       
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      REFERENCE | 
 
			
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      PRESENTATION SLIDES 
		pdf | 
 
			
	 
       
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       DR. RAKESH KUMAR (TCX, 
		San Diego, CA) 
      
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		Dr. Rakesh Kumar is 
		President & CEO of TCX, 
		a services company which provides management, business and technical 
		‘bridging the gaps’ consulting in advanced semiconductor technology and 
		virtual operations areas. In addition, the company’s consulting partners 
		leverage their understanding of semiconductor research, technology and 
		business in making connexions between the industry, the supply chain 
		eco-system providers, and research organizations.  Since its inception 
		TCX  
		has provided services to over 20 client companies ranging from emerging 
		fabless IC companies, to mid size and large, Fortune 500 IC companies, 
		as well as leading research organizations.  He is also the CEO of a 
		company that provides specialty fabless ASIC solutions for select system 
		level clients.   
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      Dr. Kumar has authored the 
		book “Fabless Semiconductor Implementation”, published by McGraw Hill in 
		2008. He has also authored numerous publications and patents.  Dr. Kumar 
		is a Fellow of the IEEE, and is the VP and President-elect (2010-11) of 
		the IEEE Solid-State Circuits Society. He serves on the Board of 
		Governors and the Executive committee of the IEEE Technology Management 
		Council and the Solid-State Circuits Society respectively. Dr. Kumar is 
		a Distinguished Lecturer of the IEEE Electron Devices and Solid-State 
		Circuits Societies.  He has chaired and served on the Steering committee 
		of the IEEE CICC (Custom IC Conference) for fourteen years. | 
 
			
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		During 36 years in the 
		semiconductor industry Dr. Kumar has held various technical and 
		executive positions.  He was VP & GM of the worldwide Silicon Technology 
		Services business unit at Cadence Design Systems and Tality.  At Unisys 
		and Motorola he made technical and management contributions.  As 
		Engineering Director at Unisys he managed the Silicon and Package 
		Engineering activities, the Unisys IC Roadmap, and relationships with 
		foundries, leading-edge technology partners, and ASIC suppliers. His 
		technical contributions included the development of numerous CMOS, NMOS, 
		Bipolar and BiCMOS processes and devices.   At Motorola’s Advanced 
		Process Development R&D Laboratory he played a key role in the 
		fabrication of the first 1K ECL RAM in 1975.  | 
 
			
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      Rakesh received his Ph.D. 
		and M.S. degrees in Electrical Engineering from the University of 
		Rochester in 1974 and 1971 respectively.  He received his Bachelor’s 
		degree in Electrical Engineering from the Indian Institute of 
		Technology, New Delhi in 1969.  He received an Executive MBA from the 
		University of California, San Diego in 1989.   | 
 
			
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