VPPC 09 Keynote Speech
Driving to a Sustainable
Future: A New DNA for the Automobile
By Larry Burns
Vice President, R&D and Strategic Planning for General Motors
Contact: karen.a.johnson@gm.com
Bio: Larry Burns is vice president of General
Motors Research & Development and Strategic Planning. In this
post, he oversees GM's advanced technology, innovation
programs, and corporate strategy. He is a member of GM’s
Automotive Strategy Board and Automotive Product Board.
In addition to driving innovation into
today's vehicles, Burns is championing GM's "reinvention" of
the automobile around advanced propulsion, electronics,
telematics, and materials technologies. The goal is to
realize sustainable mobility with vehicles that are
aspirational and affordable.
Burns began his career in 1969 as a
member of the Research & Development staff, where his research
focused on transportation, logistics, and production systems.
He subsequently held executive positions in several GM
divisions in the areas of product program management, quality,
production control, industrial engineering, and product and
business planning. In May 1998, he was named a vice president
of General Motors, with responsibility for R&D and Planning.
Burns holds a Ph.D. in civil engineering
from the University of California at Berkeley. He also has a
master's degree in engineering/public policy from the
University of Michigan and a bachelor's degree in mechanical
engineering from General Motors Institute (now Kettering
University).
Burns is a member of the USCAR Operating
Council and the FreedomCAR Partnership Executive Steering
Committee. He is a member of the Board of Trustees of the
Midwest Research Institute and serves on the board of the
University of Michigan’s Automotive Research Center and the
External Advisory Board for its Michigan Memorial Phoenix
Energy Institute. In addition, he is a member of the Board of
Trustees of the Rochester Institute of Technology, the
Advisory Council for the University of California Berkeley’s
Institute of Transportation Studies, and the Advisory Board
for the Tennenbaum Institute at Georgia Institute of
Technology.
Abstract: Driven by the
opportunity of sustainable personal mobility, the auto
industry today is reinventing the automobile using a new “DNA”
that will make our future vehicles more energy efficient and
sustainable. The new DNA will replace today’s mechanically
driven vehicles – which are powered by the internal combustion
engine, energized by petroleum, and controlled mechanically –
with electrically driven vehicles that are powered by electric
motors, batteries, and fuel cells, energized by electricity
and hydrogen, and controlled electronically.
In this talk, Dr. Burns will address the opportunities and
challenges presented by the emergence of the new DNA and the
increasing electrification of the vehicle. He will highlight
how the introduction of electric propulsion, diverse energy
pathways, advanced electronics, and connected vehicle
technologies will revolutionize personal mobility and be
paradigm shifting for the industry.
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